According to the ESA, more than 43% of video gamers are female, making women the single largest untapped market segment in the gaming industry. Look at the milestones crossed and the hurdles to come as developers and publishers reach out to this previously overlooked demographic. Are current strategies effective? What does this mean for the game industry as a whole?
In 2008, EA launched a new IP from Visceral Studios: Dead Space. The game delivered the ultimate in psychological thrills and gruesome action. A bold and bloody sci-fi survival horror game set 400 years in the future, Dead Space stunned and scared players, won critical acclaim, and spawned the 2009 prequel: Dead Space Extraction. The Dead Space universe runs deep, and as gamers find themselves clamoring for more, Dead Space comics, animated features and figures have been released. This talk will go behind the scenes on the making of Dead Space, bring players up to speed on the Dead Space universe, and prepare them for what’s to come in the recently announced Dead Space 2.