Well, that idea must have gotten some positive feedback (albeit not from me) because a similar type of ad has been released by Sony promoting "God of War 3":
Seems they've now replaced the hot, stupid girlfriend with the whiney, needy one. This ad bothers me just like the other one did but for different reasons; while we have the pouty girlfriend who just can't get attention from her boyfriend while he plays his big, butch (i.e. repetitive, button mashing, snorefest. Yeah, I said it) game, you've got the boyfriend himself who is so consumed with his game he fails to notice those around him.
I'm honestly a little more offended for the male gamers here. What this commercial is feeding off of is the idea that men are in fact video game addicts. Not just any games either - graphically violent ones. Even the Sony representative can't tear himself away from the carnage to acknowledge the woman who doesn't know anything about God of War except for that "Kratos guy".
Wait, wait, wait - come back over here and sit down. No rolling your eyes either! I saw that.
Don't take this as me being a crazy, uber liberal feminazi. My actual operational definition of feminism is one of total . I do not think men are above women and I do not think women are above men. I'm not going to go into more of that here but I feel that's important to stress in this situation.
This ad is playing off both gender stereotypes. It is absolutely not meant to be taken seriously but I'm asking you to think about why this ad is funny. What exactly makes the joke come together?
Now, is this all of this a bad thing? I think so, yes. Not "evil" bad, however, but rather a "bad" in that I believe it prevents people from discovering their true potential at times for fear of violating perceived gender normalcy. If I have any one diabolical plan behind this blog it's that I want people to be more aware of ads like this. Really look at your games and gaming media and ask yourself what these things are saying about you and your gender.
You may be surprised to find out how far down the blue and pink rabbit holes go.