So I'm working on a research proposal for my urban society class in which I've decided to look at households with and without next-generation consoles to see if they consistently use more energy than homes which do not have such consoles. That's right, kids. You can totally write papers about video games in graduate school. Anyway, so I'm looking up commercials for Sony's "Playstation 3: It Only Does Everything" to talk about how using the Blu-Ray player on the PS3 uses 5 times the amount of energy of a stand-alone Blu-Ray player when I came across this little gem:
That poor, poor confused girlfriend. She's been watching her "good
boyfriend" play "Uncharted 2" for two days and, silly little thing,
she thinks it's a movie. I mean, she'd had to, right? She couldn't
possibly be interested in watching him play or, heaven forbid, play
herself. What I especially like about this commercial is how once the
rep guy sees what she looks like he shrugs it all off. If she's hot, who
cares if she's stupid, right?
Seriously, Sony? Could it not have been the guy's little brother or
even, dare I suggest it, a man who doesn't play video games. I know,
I know - it's crazy to suggest such a thing but maybe you should lay off
the whole "stupid-women-are-okay-as-long-as-they're-hot-and-will-allow-me-to-play-my-video-games" thing in the future, mmmk?
I mean, no, this is not the most horrible commercial in the world but it
is an enforcement of some very strong and very persistent stereotypes.
All I'm saying is, life's good outside of the mold.
